Success and fallacy of SEO techniques

SEO is a business like any other. The success of the site in the seo optimization process depends on a whole series of factors. There are a lot of misconceptions related to site optimization and seo in general. Internet marketing is advertising or advertising like any other, in newspapers, television, radio.

The only difference is that by SEO marketing we mean web promotion of the site online, that is, on the Internet. However, you should pay attention to some things that happen and take place differently on the Internet and to the rules that Google imposes related to seo. Site owners should follow the advice and guides for seo optimization of their sites offered by search engines.

Google instructions

Google in its guide for site owners and webmasters says that the decision to hire an seo expert, an seo agency or a company that deals with site optimization for search engines is a big and important decision that will save you time, improve the site's position in the search and therefore increase traffic. Your companies and sales. At the same time, you risk harming the reputation of your site, company, business... Why is that so?

SEO techniques site optimization for search engines white hat and black hat seo

Site optimization for search engines or seo internet marketing is a job that is handled by different agencies, companies and people who apply different seo techniques in the job we call site optimization. SEO techniques can be divided into e.g. on white hat seo (an ethical technique recommended by google) and black hat seo (various techniques that google does not recommend at all) and which can significantly harm the site's position or even google can remove it from its search index. For this reason, when choosing an seo expert or agency, you should be careful, that is, you should make sure that the seo technique is acceptable and ethical, i.e. that it is recommended by search engines.

Also, the techniques that are applied depend a lot on the goals that someone wants to achieve. If you have the goal that the position of the site will progress naturally and gradually, and if you want to start the work of optimization from the beginning properly, that is, in the recommended way, and if you follow the instructions given by Google, Yahoo and others, success in business is guaranteed. It should be borne in mind that hundreds or thousands of new sites appear on the Internet every day and that just as many disappear. There are sites that shut down quickly for various reasons, so it takes a certain amount of time for Google to gain confidence in a new site that has just appeared on the Internet.

I am of the opinion that seo optimization is a serious process and work that requires patience, persistence, diligence and time. Anyone who deals with this business and uses ethical seo techniques, i.e. the so-called white hat seo, will tell you the same. There are other possibilities to achieve good results in a short time, ie. black hat seo, but we can't help you there for the simple reason that we don't use such techniques, but only rely on instructions and quality. Among other things, such techniques can be quite risky in the long run. Keep in mind that the optimization of web presentations is a job that, if done correctly, can have lasting positive effects for your website and the business you are engaged in.

Pay attention

Be careful if you ever receive an email in which they offer to enter your site in hundreds and thousands of search engines, because objectively, how many search engines you use, maybe a few main ones... In these emails, everything is offered, from various link farms to some kind of miraculous programs and scripts that will supposedly make you first or on the first page of google. We treat them as spam messages, I recommend the same to you. Also, beware of anyone who guarantees that your site will be the first on google. In the words of Google itself, no one can guarantee you that, which again does not mean that it is not impossible and that it is not worth the effort, after all, the dream of every webmaster and site owner is the first position on Google. Being the first on google is a really awesome thing, of course. In particular, you should be careful of people or companies that are in alleged special relations with Google and that will bring your site to a good position through a link or whatever...

Several misconceptions related to website optimization

With search engines, there is also competition, just as it is the case with sites in search results and sites dealing with the same topic or selling the same products or services. For this reason, search engines want to present the highest quality, most comprehensive and best seo optimized sites in the search results on the first pages. That's why we say that it is best to start the optimization process before the creation of the site begins. However, it is possible to apply it to already existing sites.