What is SEO?

SEO is an abbreviation of the English term Search Engine Optimization. The logical translation is Site Optimization for Search Engines. That would be a literal translation of that expression, but what is SEO actually?

It is actually a whole set of actions and activities that are carried out both on the page itself - pages of the site (on page optimization) and outside it. Therefore, it can be divided into optimization on the site - pages of the site, outside of it and maintenance of optimization. When the job of adapting the site for search engines on the pages itself is finished, another job (off page optimization) begins. That part of the job can go on indefinitely. It's a part of the business where webmasters (or seo experts) try to get as many links to the site as possible. Ideally, they would get as many links as possible from websites, blogs or directories with relevant topics and content.

A lot of people when they inquire about optimization ask "how much does it cost"? In principle, as much money, as much music. Or in translation, if someone wants a job well done, it costs money. Therefore, site optimization and prices depend solely on you. It all depends on how serious the site owner is about investing in a good, profitable investment that will return to him many times over. So, no matter how much someone is willing to invest in site optimization, the price is not high and that money is not wasted or spent in vain.

Since internet marketing is an advertisement like any other (on TV, radio, newspaper...), the better it is done, the more targeted visitors you will have and the better you will sell your product or service. The difference from advertisements on television is the price of optimizing the site and paying for advertisements on TV. Another important difference is that visitors to a well-optimized website will come to it via Internet browsers looking for exactly that product or service that you offer, and not everyone wants to watch TV commercials, for example. The first page on the Google search engine is a guarantee of the success of an internet presentation. After e-mail, searching is the most used thing on the Internet. Therefore, this huge potential should be used.